Section: Module 2: IP value-extraction strategies | IP strategy | e-learning centre
Main course pageModule 2: IP value-extraction strategies
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Module 2: IP value-extraction strategies
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Main purposes of this module:
- to introduce value extraction strategies
- to explain how IP assets can be used to improve competitive position and/or income generation
- to provide an example for each IP value extraction model
Topics to be covered:
i. Value chains
ii. Premium price supported by IP
iii. Entrepreneurial use of IP for financing
vi. Revenue generation with IP assets
v. Technology access and FTO
vi. Market opportunities through Open innovation and collaboration
vii. IP based control of ecosystemsRead more about this module:
First the different value chains within a company are explained. Subsequently six different value extraction models are analysed.
The first model is based on the protection of primary value chain aspects in which exclusivity is pursued with a view to gaining market dominance for the protected features, which allows premium prices to be enforced.
IP assets can also generate value through use in entrepreneurial activities, whether in the context of a start-up (attracting investors, licensing agreements, exit negotiations) or by large enterprises (spin-offs, acquiring small companies in search of disruptive technologies).
Research institutes or universities may typically generate revenue from licensing agreements, acting as a licensor. This model also applies to large enterprises as a secondary income stream and NPE's as a first stream. Franchising models are revenue generation models based on trade mark licensing.
In industries with cumulative complex technologies (e.g. ICT) a major value of IP lies in the improved negotiating power to gain access to the IP portfolios of third parties through cross-licensing.
Open innovation (OI) and collaboration (e.g. in publicly funded projects) require a clear IP strategy and rules from the start regarding the ownership of IP brought into the project and being created during the project.
The value of IP can also be based on the ability to control access to a technology platform, e.g. the Android trade mark registered by Google.
- to introduce value extraction strategies
