IP strategy

Module 1: IP strategy at the heart of business strategy

• Module 1: IP strategy at the heart of business strategy

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  Main purposes of this module:

  • to put a clear focus on IP strategy as an integral part of corporate business strategy
    
  • to create awareness that the IP strategy and related IP management decisions significantly affect the performance of a business 
    
  • to convey a basic understanding of various IP strategy approaches as the basis for subsequent modules on IP creation strategies and IP value extraction strategies
    

  The topics covered in this module:

  i.       The economic impact of counterfeiting and piracy
  ii.      IP at the heart of corporate strategy – gaining ownership in innovation
  iii.     Overview of common IP asset types - codified and uncodified IP
  iv.     IP maturity levels - from protection to IP based business
  v.      IP manager profiles in different maturity levels of the IP strategy

  Read more about this module:

  This module starts with some statistics on the economic damage caused by illegal counterfeiting and piracy, illustrating one example of the economic motivation for IP rights and their relevance to globalised economies and mass production, when the cost of copying is lower than the cost to invent and to innovate.

  It also explains the importance of owning an innovation for successful commercialisation and sets out the links between technology strategy, product/market strategies and IP strategy with the aim of protecting the relevant IP assets to gain ownership of your innovation. It illustrates the two IP exploitation paths: protecting the primary value chain for premium price strategy vs. generating additional income from licensing.

  A powerful IP strategy typically uses a mix of codified IP (patents, trade-marks, designs, copyrights etc.) and uncodified IP (know-how about technology, implementation, products etc.) to maximise the protection of the business. Finally, it presents the different stages of maturity of the strategy and the accompanying evolution of the IP management roles.

  
  

  • Select activity Watch the videoIP managers must have a basic under...

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    IP managers must have a basic understanding of business principles and strategies in order to position IP at the heart of company strategy. This video includes an overview of essential management principles and tools and introduces important business management terminology.

    Speaker: Peter Bittner (00:55:58h)

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    Download the presentation

  • Select activity Take a quiz Here you can take a quiz if you wan...

    Take a quiz

    Here you can take a quiz if you want to obtain a certificate. The questions refer to this video.

    You need to register in the European Patent Academy’s e-learning centre and enrol to this course.

  • Select activity Quiz 1

    

    Quiz 1