Section: Module 1: IP strategy at the heart of business strategy | IP strategy | e-learning centre

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Module 1: IP strategy at the heart of business strategy

  • Module 1: IP strategy at the heart of business strategy

    IP managers must have a basic understanding of business principles and strategies in order to position IP at the heart of company strategy. This module provides an overview of essential management principles and tools and introduces important business management terminology.


    • Speaker: Peter Bittner

    • Download here the presentation material used in the lecture.

    • Here you can take a quiz referring to this module. If you want to obtain a certificate, make sure to be registered and logged in to this platform. You can repeat the quiz as often as you want; your highest score will be saved.