Section

  • Packaging as a product: an IPR perspective

    Packaging combines visual appeal and functional aspects, and is often part of a product's identity. Packaging can be protected under trade mark and design law, with patents protecting any technical aspects. Interesting questions arise when these IP rights are combined: what makes an invention in packaging patentable; why are relatively few packaging shapes granted trade mark protection; where does the packaging end and the product begin? 

    This lecture bring together two experts – one from the EPO and one from the EUIPO – for a lively discussion on how best to protect packaging. Our experts will look at examples and the latest case law.

  • IP behind and within movies – a practical analysis of today’s film industry

    From the very first silent films to masterpieces with the highest production values, people have always watched films with great enjoyment and fascination. It is incredible to see how far the cinema industry has come and how intellectual property rights have always been its backbone. Let’s not forget that these immaterial rights have only one purpose: to support creativity!

    In this lecture on the cinema industry, EPO and EUIPO experts talk about the importance of innovation and IP in the film industry today and how these methods of IP protection are portrayed. Through practical examples and scenes from films, you will learn how brands and technologies can be protected using trade marks and patents.

  • IP rights in the food industry

    The food industry is constantly faced with the challenges of shifting consumer trends and behaviour. Huge investments are made in research and innovation to meet the demand for products with a good taste, smell, texture, appearance and nutritional value, all while balancing production costs.

    In this lecture, EPO and EUIPO experts discuss the different IP rights suitable for protecting products in the food industry, how they can be combined, and how they complement each other in order to maximise return on investment.

  • Video games and IP: How to play the game

    Behind every video game, there is an intricate bundle of technical and non-technical IP rights. In the context of a rapidly evolving design, development and commercialisation landscape, identifying what to protect and how to protect it can be something of a challenge.

    This lecture features EPO and EUIPO experts giving an overview of all the IP rights that can be involved in video games. They then discuss how video games are examined in the patent world and how the technical and non-technical features are understood in accordance with the case law.

  • Interacting with devices in the digital era: Protecting IP from the EPO and EUIPO perspectives

    The speed of digital change has triggered a rise in innovative solutions for human-machine interfaces (HMI) and the need to protect them through IP rights. Depending on the nature of the solution, either a patent or a design might be better suited to grant IP protection.

    In this lecture, EPO and EUIPO experts discuss whether patents, designs or both can help you protect your innovation. The examples shown by the EPO expert are based on the following decisions: T 1567/05T 125/04 and T 95/11.