Section: IP value extraction | IP management: value extraction and commercialisation | e-learning centre

Main course page
Introduction to the course
Licensing I

IP value extraction

  • IP value extraction

    Find out more

    Click the arrows below to read more about this module.

    Main purposes of this module:

    • to describe different models used to extract commercial value for the owner, including single or combined IP-Rights (IPRs) 
    • to explain different patenting strategies
    • to explain the importance of IPRs for start-ups 
    • to introduce the notion of new IP business models relying solely on intangible IP assets as products

    The topics covered in this module:

    i.    IP supported exclusivity 
    ii.   Additional income generation 
    iii.  Gaining technology access
     iv.  Fund raising and reputation
    v.   IP based business models 

    Read more about this module:

    Patents, together with other IP (designs, trade-marks, etc.) are used to enforce premium prices by blocking competitors from a given product space/feature and allowing certain types of effective monopolistic behaviour. This is enforceable by using preliminary injunctions, injunctions and cross-border injunctions and may bring potential secondary/compensating income, called  "damages".

    In addition, by out-licensing their technology to others (for production or sales), companies can overcome limits to growth. 

    In electronics/semiconductors, where no one can fully own the technology space, mass cross-licensing programmes are common and companies seek to leverage their knowledge and assets (tangible and intangible) via various forms of collaboration. 

    Furthermore, IP is increasingly used as the core basis of carve-outs/spin-offs and in the creation of new companies from scratch.

    Both CEOs and IP managers must be aware of the dynamic, evolutionary/revolutionary and interactive nature of law and the market to better understand opportunities and risks for their firm/clients. Increasingly IP-only companies base their business model on licensing (PAEs, NPEs, brokers, auctions). Market developments have triggered changes in IP law and vice versa. Thus vigilance and openness to new business models are necessary. 

    • Watch the video

      This module shows how different models and mechanisms are used to extract commercial value, balancing revenue-earning potential between tangible and intangible products/assets. It looks at the use of IP to obtain a balance between exclusivity and freedom to operate or to expand into IP-based business models.

      Speaker: Christian Hackl (01:01:23h)


    • Download the presentation

    • Take a quiz

      Here you can take a quiz if you want to obtain a certificate. The questions refer to this video.

      You need to register in the European Patent Academy’s e-learning centre and enrol to this course.

    • quiz icon
      Quiz: IP value extraction
Introduction to the course
Licensing I