Kurs: IP strategy | e-learning centre
-
1
Module 1: IP strategy at the heart of business strategy
IP managers must have a basic understanding of business principles and strategies in order to position IP at the heart of company strategy. This module provides an overview of essential management principles and tools and introduces important business management terminology.
-
Speaker: Peter Bittner -
Download here the presentation material used in the lecture.
-
Here you can take a quiz referring to this module. If you want to obtain a certificate, make sure to be registered and logged in to this platform. You can repeat the quiz as often as you want; your highest score will be saved.
-
2
Module 2: IP value-extraction strategies
This module introduces value-extraction strategies and explains how IP assets can be used to improve competitive position and/or income generation. An IP strategy toolbox shows how using the appropriate strategy to extract value from the IP portfolio can help achieve business goals.
-
Speaker: Peter Bittner -
Download here the presentation material used in the lecture.
-
Here you can take a quiz referring to this module. If you want to obtain a certificate, make sure to be registered and logged in to this platform. You can repeat the quiz as often as you want; your highest score will be saved.
-
3
Module 3: Innovation environments and influencing factors
This module establishes a link between a company’s innovation activities and the way in which the patent system can provide useful inputs for future innovation, and in doing so influence the company’s innovation strategy.
-
Speaker: Donal O'Connell -
Download here the presentation material used in the lecture.
-
Here you can take a quiz referring to this module. If you want to obtain a certificate, make sure to be registered and logged in to this platform. You can repeat the quiz as often as you want; your highest score will be saved.
-
4
More e-learning resources
To deepen your knowledge, we recommend the following online resources: