Section: Packaging as a product | New technologies and the IP system | e-learning centre
Main course pagePackaging as a product
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Packaging as a product
Packaging combines visual appeal and functional aspects, and is often part of a product's identity. Packaging can be protected under trade mark and design law, with patents protecting any technical aspects. Interesting questions arise when these IP rights are combined: what makes an invention in packaging patentable; why are relatively few packaging shapes granted trade mark protection; where does the packaging end and the product begin?
This lecture bring together two experts – one from the EPO and one from the EUIPO – for a lively discussion on how best to protect packaging. Our experts will look at examples and the latest case law.