Section: IP and Sustainable Economy | New technologies and the IP system | e-learning centre

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Playing with IP rights
Packaging as a product

IP and Sustainable Economy

  • IP and Sustainable Economy

    In this joint session, experts from EPO and EUIPO focus on the fashion industry and discuss how intellectual property (IP) rights encourage innovation and creativity and how the tools of the IP system – trademarks, design rights, patents, geographical indications and more – can support these ambitions for a greener fashion industry.

    From acting as watchdog against deceptiveness and ‘greenwashing’ to assisting the customers in the obtention of EU certification trademarks, sustainable designs or granting European patents, the experts share their experience on the growing interest in sustainability and fashion goods and services, patentable inventions regarding new process of packaging, innovative materials and new technologies used in the fashion industry.

Playing with IP rights
Packaging as a product