IP managers in technology-driven SMEs need to be able to communicate with their company’s business, R&D and legal people. The IP strategy modules will introduce participants to essential management principles and how to apply them to the strategic management of IP assets. The focus is on value-based strategies for IP creation, and IP value extraction as an integral part of innovation strategy.
IP EVALUATION AND PROTECTION
Innovation is the commercialisation of an invention. Decisions on which technologies should be developed and which IP assets created must be carefully evaluated. IP needs to be protected, but protection costs money, so it must be assessed within the overall context of innovation potential and enforceability. In a global market, the life-cycle management of patents on a worldwide basis is key to making best use of the patent system to gain and maintain competitive advantage.
IP VALUE EXTRACTION AND COMMERCIALISATION
This series explores ways in which value can be extracted from IP via different models, ranging from securing markets to actively harvesting royalties.
It covers the basic IP value-extraction mechanisms and how they can be implemented through licensing and enforcement.