Section
IP STRATEGY
IP managers in technology-driven SMEs need to be able to communicate with their company’s business, R&D and legal people. The IP strategy modules will introduce participants to essential management principles and how to apply them to the strategic management of IP assets. The focus is on value-based strategies for IP creation, and IP value extraction as an integral part of innovation strategy.
IP strategy at the heart of business strategy I
IP managers must have a basic understanding of business principles and strategies in order to position IP at the heart of company strategy. This module includes an overview of essential management principles and tools and introduces important business management terminology.
Speaker: Gordan Hyland
IP strategy at the heart of business strategy II
IP strategy is an integral part of corporate business strategy, and IP management decisions can have a substantial impact on the business performance. Different approaches can be taken depending on IP strategy maturity levels.Speaker: Peter Bittner
IP creation strategies to generate value
Patents and other IP assets can contribute significantly to a company’s value if the company can cover the value extraction points of its business model. A proactive value-based portfolio development approach stimulates the creation of high-value IP assets.
Speaker: Gordan Hyland
IP value-extraction strategies
This module introduces value-extraction strategies and explains how IP assets can be used to improve competitive position and/or income generation. An IP strategy toolbox shows how using the appropriate strategy to extract value from the IP portfolio can help achieve business goals.
Speaker: Peter Bittner
Innovation environments and influencing factors
This module establishes a link between a company’s innovation activities and the way in which the patent system can provide useful inputs for future innovation, and in doing so influence the company’s innovation strategy.
Speaker: Donal O'Connell
IP EVALUATION AND PROTECTION
Innovation is the commercialisation of an invention. Decisions on which technologies should be developed and which IP assets created must be carefully evaluated. IP needs to be protected, but protection costs money, so it must be assessed within the overall context of innovation potential and enforceability. In a global market, the life-cycle management of patents on a worldwide basis is key to making best use of the patent system to gain and maintain competitive advantage.
Innovation processes and systems
In this module participants will be introduced to a number of innovation styles, IP decisions and process-control mechanisms, including the integration of IP-related activities into company innovation processes.
Speaker: Donal O'Connell
Economic aspects of innovation
This module looks at the economic aspects of innovation and its importance for IP-based industries. It focuses on the impact of IP on the market and technology positions of the IP owner, and how a company’s success correlates with its IP position. The module also discusses how to fund IP creation.
Speaker: Christian Hackl
Evaluation dimensions
This introduction to evaluation dimensions considers legal, technology, market and strategic fit. The relevance of technologies and IP to a company’s future can be evaluated from these different perspectives.
Speaker: Malte Köllner
Critical reflection of the invention
This module looks at how to analyse whether inventions which are worth protecting from a business perspective can also be protected and enforced from a legal point of view.
Speaker: Robert Harrison
Patent filing tactics and managing the patent life cycle
Participants will find out about different tactics for covering strategic markets, including how to use continuations and divisional applications to tweak the scope of the claims during patent prosecution. They will also find out about how to seek protection on a large geographic scale and how the costs involved in obtaining protection can be delayed.
Speaker: Robert Harrison
IP VALUE EXTRACTION AND COMMERCIALISATION
This series explores ways in which value can be extracted from IP via different models, ranging from securing markets to actively harvesting royalties.
It covers the basic IP value-extraction mechanisms and how they can be implemented through licensing and enforcement.
IP value extraction
This module shows how different models and mechanisms are used to extract commercial value, balancing revenue-earning potential between tangible and intangible products/assets. It looks at the use of IP to obtain a balance between exclusivity and freedom to operate or to expand into IP-based business models.
Speaker: Christian Hackl
Licensing I
This module looks at the external factors and counterparty characteristics to be considered when drawing up a licence. It includes an introduction to IP enforcement, agreements and litigation.
Speaker: Vincent Couteau
Licensing II and enforcement
This module looks at the external factors and counterparty characteristics to be considered when drawing up a licence. It includes an introduction to IP enforcement, agreements and litigation.
Speaker: Vincent Couteau
Determining the value of IP
This module is an introduction to patent valuation and the trade-off to be made between known-knowns and known-unknowns.
Speaker: Christian Hackl